About Stay Informed -
More time for what matters.
Stay Informed is your Digital Solution for efficient Communication and Organization in Daycare Centers, Schools, and After-School Care Centers. Our aim is to make everyday life in Centers easier and enable smooth collaboration between teams, relatives and caregivers.


Our mission
Stay Informed's mission is to support institutions in the education and care sectors on their journey into the digital future. With heart and mind, we develop solutions that make everyday work in your institution easier - for smooth communication and optimized organization, leaving more time for the essentials: the care of the people entrusted to you.

Our vision
We understand the challenges of everyday life in social and educational institutions. Our vision is to make your life easier with digital solutions that provide tangible relief and bring about real change. We see ourselves not just as a provider, but as a partner at your side - a partner who listens, understands your needs and supports you in your valuable work.

Our values
What drives us are our values: focus on results, openness, trust, competence and responsibility. They guide us and are reflected in everything we do. Because at the end of the day, our aim is to achieve more together with you, to simplify your everyday life and to make your life easier.
1
2014 - It all started with a note ...
Peter Horner, founder of the Stay Informed app and a dad himself, was fed up with the endless notes from his children's nursery. "There has to be a smarter way!" he thought - and developed the first version of the "Kita-Info-App".
2
2014 - Reinforcement from the family
Peter quickly realized that he needed support. He asked his father-in-law Lothar Ganter, who was already retired. Lothar found the adventure exciting and joined the young start-up.
3
2016 - The schools come into play
Word of its success with daycare centers spread, and schools also showed interest. Peter then developed the school info app - Stay Informed continued to grow.
4
2018 - GDPR? No problem!
Data protection suddenly took center stage and Stay Informed saw this as an opportunity. The two apps became synonymous with secure, digital communication and were more popular than ever before.
5
2020 - Corona pandemic & the digital wave
Lockdown, home office, chaos - suddenly everyone wanted to communicate digitally. The apps were more in demand than ever and became a central communication platform for daycare centers and schools.
6
2022 - New chapter
The daycare info app and school info app were combined to form the Stay Informed app. The company developed from a GbR to a GmbH just two years later - a big step forward.
7
2023 - Relocation to Freiburg
With growth came the need for more space. Stay Informed left its start-up location in Merzhausen and moved to a larger office in Freiburg - with space for more ideas and employees.
8
2024 - Focus on the future
Stay Informed celebrates its 10th anniversary and has long since outgrown its "infancy". Peter and Lothar bring Jürgen Thiel into the team as the new Managing Director and Jessica Vaas as a further manager. The Stay Informed brand is expanded to include the areas of "daycare, school, school childcare and care".
9
Today - Digital is the new normal
Today, Stay Informed is used in over 11,000 facilities and supports over 850,000 app users in their everyday lives. A team of over 25 employees works every day to make digital communication even better, because the goal is clear: to make communication and organization in education and care easier - so that everyone has more time for the essentials.
Insights into our company

Our mission at Stay Informed is to provide more than just a software solution - at Stay Informed, we want to make everyday life in daycare centers, schools and after-school care centers easier - so that educators have more time for the essentials: the children.
Because early childhood education is the foundation of our society.
- Jürgen Thiel, CEO





Stay Informed in figures

11000 +
Centers
